LG Hamburg Court verdict on NYTimes rights to Wordle in Germany

A small puzzle maker from Hamburg, Germany, secured the name Wordle in Germany the same day the New York Times bought the puzzle.
The New York Times has been on a crusade in 2024 to stop people from using the name Wordle. It seems the company has hit a snag in Germany after courts rejected the company’s claim to the name.
As the story goes, German puzzle maker Stefan Heine secured the rights to Wordle in Germany the same day that the New York Times purchased Wordle from its original investor for an undisclosed sum. Josh Wardle—the original inventor—had previously published the game for free on his personal website and hadn’t copyrighted the name before the American publisher bought it.
The New York Times took Heine to court to make him stop using the name. Its biggest argument is that Heine registered the name under the publisher’s nose to keep them from competing in Germany. Heine denied filing the trademark in bad faith and even offered to market the game alongside the American publisher in Germany. According to Heine, the New York Times weren’t interested in the offer.
Ultimately, The Regional Court of Hamburg (Landgericht Hamburg – LG Hamburg) ruled that the New York Times had no right to the name before it purchased the game, and as such, neither party could justify or prove sole ownership of the trademark.
In the eyes of the German courts, the NYT’s EU trademark and Heine’s German trademark were of “equal seniority.” In simpler terms, the two will have to share the name in Germany as both have equal rights to it.
Stefan Heine considers this a win
Heine has made his living selling simpler puzzle games such as Wordle. He is best known for his Sudoku and Rätsel puzzle books available on Amazon. The Sudoku puzzles in particular are known for catering specifically to hardcore players with some of the most difficult puzzles in the genre.
Speaking to the media, Heine said he wasn’t interested in the money and considered the court ruling a win. “Puzzles have been my passion for 29 years, I want to see good puzzles in the world, and Wordle is a lovely puzzle that is fun,” he said after the ruling.
“I would hope that the New York Times would now come to its senses and recognize that it will not win, or that it listens to me and understands why I did it,” Heine continued.
A spinoff the New York Times can’t take down
The New York Times has sent takedown notices to hundreds of developers who have made their own variants of Wordle. Per 404 Media, who first reported on the takedown notices, the New York Times is going after anyone who uses the name Worlde and anyone who uses the same general idea.
In a statement to 404, the New York Times said that they “have no issue with individuals creating similar word games that do not infringe on The Time’s ‘Wordle’ trademarks or copyrighted gameplay.”
Except in Germany, where the courts say that the publisher has no other choice.






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